PROACTIVE Real Estate Honors Founding Legacy with Launch of “The Gay Atkins Cultural Award”
Holden Beach, NC – PROACTIVE Real Estate is proud to announce the establishment of its most prestigious annual honor: The Gay Atkins Cultural Award. The firm will present this landmark accolade once annually to the individual who best embodies the company’s core values, leads by example, and serves as a representative of the firm’s unique professional culture.
The award carries the name of Gay Atkins, the first broker to join PROACTIVE Real Estate. Atkins has played a foundational role in shaping the mission and success of the brokerage. A local real estate veteran with over 50 years of experience, she established a legacy of grit, resilience, and high-level integrity that remains the heartbeat of the firm today.
“For Gay, culture has never been just a buzzword; it is the heartbeat of our business,” said Logan Galloway, Holden Beach Sales Manager at PROACTIVE Real Estate. “She taught us that real estate requires focus and service to clients, neighbors, and friends. Success is a byproduct of presence and genuine connection. This award ensures that these principles of excellence remain our focus as we continue to grow.”
The Gay Atkins Cultural Award honors agency members who reflect key tenants of PROACTIVE Real Estate’s mission to empower excellent service from Brunswick County real estate professionals. The firm’s values in include:
- Practice the Golden Rule.
- Think Ahead. Be Ahead. Stay Ahead.
- Improve daily.
- The broker is the brand; PROACTIVE is the ecosystem.
- Be HYPERLOCAL® – Study your community. Constantly.
- Create wealth opportunities for clients and yours will follow.
- Leverage data to make good decisions.
- Be a great teammate.
- Bring J.O.Y – joy, optimism, yourself – to work.
- Always be PROACTIVE.
Atkins’ philosophy centers on the “Golden Rule”—working hard, maintaining honesty, and ensuring the team has fun along the way. By honoring one standout professional each year, PROACTIVE Real Estate seeks to celebrate the “togetherness” that Atkins championed from day one.
For more information about PROACTIVE Real Estate and its mission to build a legacy of service, please visit our website.
About PROACTIVE Real Estate:
PROACTIVE Real Estate is a leading real estate brokerage with a Hyperlocal® focus on Brunswick County, North Carolina. The firm partners sales and marketing services with affiliate companies PROACTIVE Vacations, Motto Mortgage Professionals, PROACTIVE Relocation Services, and Accessible Title Company. PROACTIVE Real Estate services clients nationally and globally through its membership in Leading Real Estate Companies of the World and Luxury Portfolio International.
