Tina Martin

Tina serves as Marketing Director for PROACTIVE Real Estate, leading brand strategy and creative execution across the brokerage and its affiliated companies, including PROACTIVE Vacations, Motto Mortgage Professionals, and Accessible Title Co. Since stepping into the role in 2022, she has helped build and refine one of the region’s only full-time, in-house brokerage marketing departments—providing elevated support to agents and staff alike.

With more than 20 years of marketing experience, Tina blends creativity with analytics to drive strategic growth. Her philosophy is rooted in storytelling: in coastal North Carolina, marketing must sell more than a home—it must sell the lifestyle. Through emotional storytelling, data-backed creative direction, and consistent brand standards, she ensures every campaign reflects both the property and the life it represents.

She played a key role in reengineering the company’s marketing ecosystem—launching a new website, guiding the transition to BoldTrail with comprehensive agent training, and implementing cohesive brand systems now utilized by 20+ agents. By helping standardize marketing across 350+ annual transactions and thoughtfully integrating the brokerage’s relationships with Leading Real Estate Companies of the World and Luxury Portfolio International into its visual identity, she strengthened both the company’s market presence and competitive positioning.

Approachable, forward-thinking, and innovative, Tina operates as a strategic force behind the scenes—ensuring agents are positioned as strong personal brands within a respected company identity. Her work reflects PROACTIVE’s Hyperlocal® philosophy, rooted in deep knowledge of Brunswick County and the coastal communities it serves.